@ 2025 Sub Rosa Media

10 Feb 2025

Selecting the right location can make or break your photoshoot. | Paul Francis Photography

Cornwall surfboard female athlete

The environment sets the tone. Compliments your brand. Ensures your images tell the right story. A poorly chosen location can make the subject look disconnected.

That's where I can support. I will work with you to guide you to locations that work for your brand and help you feel confident in front of the camera

A business woman in her office - Lancashire
A business woman in her office - Lancashire
A business woman in her office - Lancashire

Why does location matter so much?

First impressions are visual

Your photos are often the first thing potential customers see online. The backdrop communicates your brand’s personality, professionalism, and quality instantly. A cluttered or mismatched setting can distract from your message, while a well-chosen location reinforces it. With my experience, I help identify and set up spaces that enhance your visuals, making sure every shot supports your brand story.

Supporting your brand story

Every business and individual has a story to tell, and the right environment can amplify it. A cozy café, modern office, or outdoor space can each convey a different message. As the photographer, my job is to know how to use lighting, angles, and surroundings to highlight what makes your business unique, so your photos feel authentic, engaging, and memorable.

Factors to consider when choosing the best location

Consider lighting first

Lighting can make or break a shoot. Finding locations with the most flattering natural light, or creatively adjust indoor spaces to ensure your images look professional and inviting.

Match your message

Your surroundings should reflect the story you want to tell. Guiding you in selecting locations that align with your goals, whether that’s showing professionalism, warmth, creativity, or approachability. It's important to to make every image feel intentional.

Practicality matters

Even beautiful locations can be tricky if they’re noisy, crowded, or hard to access. So, consider these logistical challenges, making sure your shoot is smooth and stress free on the day.

Add personal touches

For small businesses or brand ambassadors especially, include elements like your products, décor, or signage will makes photos feel personal and authentic. Give thought as to how to integrate these details seamlessly so your brand shines through.


Key Takeaways:


  • The right location reinforces your brand story and first impressions.

  • Lighting, aesthetics, and practicality all matter—and a skilled photographer ensures each factor works in your favor.

  • Personal touches make photos authentic and engaging.

  • Partnering with a professional guarantees your environment is used to its full potential, resulting in visuals that elevate your business.